West Hartford Media Group - 20Media20 - Strategic Marketing
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strategic marketing

20/20 Media is the offspring of two media companies: Ledger Publications, a 90-year-old New England-based publishing company that boasts a list of highly regarded local newspapers and magazines; and WH Media/West Hartford Magazine, a 30-year-old company that publishes the popular West Hartford Magazine, and produces a slew of trendy local marketing events.


When we first came up with the bright idea for a smart and savvy strategic marketing company, we put together a detailed outline of who and what we wanted to be — then, we solicited the sage advice of a few well-respected business gurus.

“I like the way you think outside the box,” said one such bigwig at the end of our presentation.

To which we replied: “There’s a box?”

And that, boys and girls, is precisely who we are: A team of fearless and feisty marketing brainiacs for whom boxes do not exist.

What does exist?

For us, what exists is the need to think big, work hard, play nice and have fun… to pay attention to the ever-changing world of digital marketing, as well as the still vital avenues of traditional media…to make connections – the kinds of experiences that bring clients together with their target markets.

Of course, we’re not new to the dance.

2020 Media is the offspring of two media outlets: Ledger Publications, a 90-year-old New England-based publishing company that boasts a list of highly regarded local newspapers and magazines; and WH Media/West Hartford Magazine, a 30-year-old company that publishes the popular West Hartford Magazine, and produces a slew of trendy local marketing events. The two companies have teamed up to add a digital component to their mix of offerings and make beautiful music together.

The result: 2020 Media.

Announcing the

2022 WEHA Dog Walk

WEST HARTFORD IS GOING TO THE DOGS! The painted dogs, that is. And we couldn’t be more excited.

View Event

Our Team

We are dream catchers. The magicians behind the curtain. A team of bold visionaries, artists, writers, geeks and others, who push the limits, deliver results, support one another — and leave in our wake waves of satisfied clients. Though we are each experts in our individual fields — with different skill sets and roles to play within the company — we also share an understanding of what it means to collaborate. We come together to create great work, both for our clients and ourselves. Because we love what we do.












Our Services

We don’t miss an opportunity to help companies connect with their core audiences.


Launching a new product or service? Tapping into a new market? Revitalizing your brand? We’ll map out a strategy to zero in on your target audience.


We’re here to help you organize corporate and non-profit fundraising events using digital marketing opportunities that more closely target your audience.


Our talented design team marries artistic skills with marketing savvy to create a look that gets to the core of your company’s message.


We’re the team to talk to if the medium is the message and the message is in print. We’ll handle it all – from layout to design to copy to print to audience.


From news articles to blogs to social media posts and more…our talented writers turn your message into clear and concise copy aimed at the very heart your target audience.


We’ll plan, organize, produce and promote your virtual series or webinar to deliver a blockbuster live program.


Whether you favor traditional or digital media - or a mix of both - we’ve got the experience to get your message out effectively and efficiently. Take advantage of our digital reach of 50,000 and tack on your own lists as well.


Whether you’re using social media to increase brand awareness, drive website traffic and sales, or create a community, we’re here to maximize the potency of your media posts and increase your following.


We have the resources to create or revamp your website into something you'll love. We can also provide Search Engine Optimization to your website to help you rank and get noticed on search engines like Google.

Our Clients


Not all websites are created equal.

Most paint a pretty picture of your brand — but the best carry the inventive touch of a gifted web designer. A designer who understands that a website should not just be informational, it should be transformational. A web designer who knows that a well-designed and maintained website gives your company a distinctive digital presence that attracts a company’s target audience and connects with potential customers.

A web designer like Michael Roy.

With more than a decade of experience in providing web design services to Connecticut businesses, Michael's bag of digital tricks includes a cornucopia of web services, such as complete web design, development, hosting and SEO.

We’re happy to have him on our team…and on yours, too.

Email Michael


As our resident storyteller, Judie fearlessly wields a Mac keyboard to create masterful original content that communicates a brand’s unique vision and voice across all media — i.e., traditional and digital social channels, websites, printed pieces, elevator pitches and the like.

Okay, maybe not elevator pitches.

With enough marketing and public relations experience to fill 20 seasons of Law and Order reruns, Judie draws upon her 35-year background as a speechwriter, copywriter, and magazine, newsletter, website and fiction writer to create impactful communication strategies that help companies weave a rich and compelling message that articulates their brand and captures their target market’s imagination.

To succeed as a writer, one must write, says Judie. And write she does. That is, when she isn’t rifling through the desks of co-workers for a hit of anything chocolate.

Email Judie


Imaginative. Intuitive. Artistic. When it comes to Elisa, that says it all.

Well, maybe not all.

A branding specialist with extensive creative strategy and design expertise, Elisa continually creates innovative digital and traditional materials that reinforce a client’s message and resonate with its target audience.

Working with clients from a wide range of product and service industries, she taps into boundless reserves of creative ingenuity and versatility to zero in on design strategies that allow clients to identify the most meaningful expressions of who they are.

What’s more, Elisa’s keen interpersonal skills make her especially adept at working collaboratively with both team members and clients, to design, develop and implement marketing concepts, while gracefully negotiating the many twists and turns of the creative process.

Email Elisa


Integrated digital marketing is not just a passing fad. It’s not a flash in the pan; a one- day wonder; a quick here-today-gone-tomorrow trend.

Integrated marketing – that is, the integration of multiple marketing strategies to form a cohesive online approach to meeting a company’s goals and objectives -- is here to stay.

Just ask Hillary.

Because, when it comes to the ever-changing digital landscape, Hillary gets it. In her role as 2020 Media digital strategist, and given her extensive experience in the digital field, Hillary deftly develops and executes integrated digital and email marketing initiatives that meet (and often exceed) a client’s goals -- including digital campaign strategy, the social media marketing, email marketing, and analytics and reporting.

That’s the key to Hillary’s success…as is her ability to work side-by-side with other team members and clientele to come up with multi-pronged traditional and digital marketing strategies that win big.

Email Hillary


For Donna Edelstein, marketing and sales are all about people and relationships — which accounts for her extraordinary success, because people and making strategic connections between them are her passion.

Donna has nurtured that passion at Ledger Publications, where she began work as a sales account executive in 2001. Over the years, she expanded her professional world to focus on new business development, planning strategic marketing campaigns and partnership initiatives that maximize her clients’ ability to meet their goals. Given her years of experience at brand-building and strategic marketing, Donna understands the 21st-century challenges facing business owners — and how a clear messaging strategy and an integrated media plan can help meet those challenges and accelerate business results.

At 2020 Media, Donna is tasked with strategic business development, responsible for creating marketing programs, brand management, and strategic corporate sponsorships that expand a company’s reach. Of enormous help are the strong business relationships with both customers and colleagues that she has developed throughout the years, and that have played a significant part in her clients’ successes.

Email Donna


Tom has never met an idea he couldn’t bring to life. Whether it’s a newborn company looking for a launchpad, or a revamped enterprise seeking a creative way to reintroduce itself, or a community non-profit out to fundraise for a good cause, or any old operation interested in upping its exposure and expanding its market…there’s an idea for that. And Tom’s got it.

A Connecticut native, Tom’s success stems from three decades of experience in publishing and marketing with businesses and non-profits both large and small. His marketing clients have included CapCities/ABC, Foxwoods Resort Casino, UBS/Realty to name but a few. He is also the brains behind a host of popular local events including pop ups, comedy nights, Taste of food festivals, Best of award dinners, and the list goes on.

Tom brings to 2020 Media his infectious enthusiasm for every marketing project he touches, his passion for customer satisfaction, and his commitment to excellence. His boundless energy and can-do attitude ensure that clients exceed their business goals time and again.

Email Tom


Our Chief Happiness Officer directs visitors, answer phones, sorts incoming mail, prepares outgoing mail, stocks office supplies, photocopies and faxes, listens to complaints, bakes sinful treats…and you don’t have to wait till he takes a day off to take a handful of hard candies out of the front desk candy jar. As we like to say here at 2020 Media: Keep calm and let Howard handle it.


To some, the work of a copyeditor may seem tedious ––reading, reading and more reading; correcting the minutiae of commas, periods and quotation marks. But not to Tim. A vigilant proofreader, Tim dissects the details of every page, not only dotting the i’s and crossing the t’s, but also examining grammar, putting punctuation in its place, double checking numbers and dates. You get the picture.


We’re pretty sure Joy has honest-to-goodness superpowers. Her astounding attention to detail, her graphic design skills, her mind-blowing ability to thrive in an ever-changing environment, her endless capacity to manage a multitude of moving parts all at once…all to ensure that our clients’ special projects run efficiently and effectively. Like we said…superpowers.


A musician/drummer since age 9 and an artist at heart, artistry and creativity are in Chris’s genes. As the resident Graphic Designer and Layout Artist, Chris has an uncanny ability to create clean, eye-catching and inspiring designs. Laid back and easy going, he is a master at collaborating with the 2020 Media team to bring creative solutions to life, while injecting spontaneous humor along the way.


A thoughtful, curious writer with a penchant for meeting deadlines, Stacey doesn’t just write, she creates moments that engage readers from across digital platforms, with copy that's smart and informative. She gives potential customers a sense of our client’s business with up-to-date information on events, developments, trends, and the like.


From her private lair in a corner of the grand old mansion that is 2020 Media’s home, Judy plays with numbers and works her accounting magic. What exactly does she do, you ask? All the stuff that keeps us on strong financial footing, aligned with our clients’ interests, and ensures 2020 Media’s stability, viability -- and did we mention success? -- as a business.


At 2020 Media, all roads lead to Leslie.

A seasoned business executive, Leslie taps into her 30-plus years of experience in management, sales, marketing and event planning, to devise creative solutions and innovative strategies that meet clients’ needs and help them to achieve their goals and objectives — whether that means strengthening and refocusing an existing brand, or launching a new one. And, she makes it all happen on time and within budget.

A natural-born leader who manages the minutiae of growing a small business, Leslie maximizes productivity through a dynamic, proactive management style that sets the pace for our team and the vision for our company. She has established a company-wide standard of excellence that inspires the 2020 Media team and keeps us on track. Whether it’s company strategy, client contracts, employee morale, recruiting and hiring, Leslie does it with style.

In addition to her role as CEO of 2020 Media, since 1997 Leslie has served as Associate Publisher of Ledger Publications — one of 2020 Media’s two parent companies — where she currently oversees a growing staff responsible for the publication of 71 digital and print products annually.

Email Leslie